Pump Top TV Solution

The emergence of cost effective Pump Top TV solutions is an exciting development for the Retail/Gas store model.  The benefits are numerous- from driving consumers into stores for in-store promotions, providing entertainment to your customer at the pump to reaping the rewards of measurable and valuable use of vendor co-op advertising and merchandising dollars.

Why use the Westinghouse Solution:

1. Turn-key hardware solution, including installation and post-sale support
2. Content Distribution Network
3. Content management
4. Content template with division of on-screen real estate into easy-to-fill, dynamic slots to maximize messaging and entertainment for
5. Turn-key advertiser-supported information and entertainment solution using standard Pump Top TV programming

With over 7,000 screens installed in nearly 700 stations* the Westinghouse Pump Top TV Solution is a proven, complete offering that gives retailers flexible service and product options. The Westinghouse Pump Top TV Solution comprises of:   

Wireless Server Topper
Content Delivery Network (CDN)
Advertising Management

Benefits with using the Westinghouse Pump Top TV Solution:

1. In-store Sales Uplift
1. Driving consumers into store for in-store promotions
2. Day parting promotions (e.g., promoting lunch items at mid-day)
2. Increased Customer Satisfaction
1. More entertaining gas pump experience
2. Greater loyalty for gas product
3. Enhanced Member Communications
1. Supplement for Passport and other corporate communications
2. Unique member offers best communicated through video medium with high frequency
4. Strong and Sophisticated Branding
1. Cool look and feel of gas pumps
2. Powerful on-screen brand messaging
5. Corporate Citizenship
1. Distribution of community announcements and news
2. Emergency messages (e.g., Amber alerts)
6. Support from Internal and External Advertising
1. Measurable and valuable use of vendor co-op advertising and merchandising dollars
2. Potential to sell space to third party advertisers

Case Study: Pump Top TV Solution

For more information please click here.

*as of July 2008